Sormat Launches Shop-In-Shop Concept In Russia!
The Finnish fixing manufacturer Sormat Oy teams with long-time Russian partner F-Expert and local specialized distributors in launching Sormat Center shop-in-shops in major Russian cities. “We wish to support our distributors with a presentable and functional point-of-sales concept so they can fully concentrate on providing end-users with the best service and solutions”, Sormat Managing Director Ismo Laitakari emphasizes. Sormat Centers can be tailored to fit existing shelf structures, available floor space and product range or be delivered as a complete turnkey solution. The first Sormat Center was opened in Kazan, city labeled as “the third capital of Russia”, in October 14th this year.
